Hi there!
My name is Ivana Popova and I am a Business Marketing Graduate with experience in social media management, content creation/design, brand strategy and development, project management, and influencer relations. My love of marketing comes from the fact that I get to combine my passion for creating visually appealing content with data and strategy, to create strategic campaigns and provide solutions for consumers and brands (and have so much fun while doing it)!
What is my "Brand Personality?" I characterize myself as...
innovative, passionate, motivated, reliable, adaptable,
upbeat, and an outside-the-box thinker.
My Work
afloat app - Content Strategy, Content Creation, and Social Media Management
afloat is a gifting platform created to help celebrate and support relationships in the most convenient way. Their brand personality is fun, bold, playful, empowering, and celebratory. This is emphasized by the colorful, graphic and maximalist design style and branding on all their social and marketing materials - which I currently design.
Below is a small glimpse of the content I have strategized and created for their Instagram account. For more, visit @afloatlife.
Rent the Runway - Social Media Campaign
Created monthly targeted Instagram campaigns to promote the RTR brand, in correspondence with IRL pop-up community events to increase brand awareness and drive sales on my college campus.
Below are a few examples of Instagram Stories I shot and designed for the RTR brand.
Boohoo - Instagram Collaboration, Campus Ambassador
Collaborated with Boohoo as a Campus Ambassador to promote the brand and increase brand awareness through carefully crafted UGC content.
Below are a few examples of Instagram Stories I created throughout the year for the Boohoo Brand.
SKII - Mock Company Brand Book
SKII is a mock ski company I created from start to finish. I conceptualized and created a brand book from scratch using
my knowledge of branding, design, customer segmentation
and acquisition, brand messaging, strategy, and more.
All research, ideation, design, branding and messaging is by my own concept.
Logo Design:
Personal Work - Travel Videos, Tik Toks, Instagram Reels
Blog Articles - HerCampus, afloat Blog
Wrote blog articles in the areas of Fashion, Beauty, Travel, Lifestyle, and more.
For my full blog article library, visit:
Other Work - Infographics, Commissioned Event Designs & Invites
This is a glimpse of my various other projects and freelance work, all created within the Adobe Creative Suite.
*Note: the infographic titled "Spa Day" is digitally hand-drawn by me using Adobe Illustrator and Indesign.
